Read Marketing Excellence: Microsoft and respond to question.
See attached:
Read, “Marketing Excellence: Microsoft,” on pages 94-95 of your textbook. Evaluate Microsoft’s recent expansions into areas such as search engines and smart phones. Do you think these are good areas of growth for Microsoft? Why or why not?
I forgot to give you the text book information.
Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0
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Microsoft’s Innovative Products
Microsoft was one of the pioneer companies in the provision of internet services through its platform Internet Explorer in the 1990s. The company successfully managed to keep off competition through marketing methods that were to some extent considered controversial due to consequences that involved some form of monopolizing of the market.
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