Read the case and answer the question
Read the case study 9.1 and answer the 3 questions.
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Question 1
The crowdsourcing model is a crucial strategy that organizations use to obtain ideas, products, finances and other inputs from different stakeholders. The stakes might include the government, public organizations, consumers, employees and the general public like in the case of Vienna Tourism Board. Although the approach ensures for the division of work and hence better cumulative results, it can also lead to a strategic drift. Involving too many parties deviates the main objectives of operations and hence might reduce the amount of focus that an organization pays on a particular activity.
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