Read the case then answer 2 questions
Case Study
Question One
Saudi Arabia has been actively seeking foreign investors to invest within the country. The country has in the past been renowned for oil-related businesses especially in the exploration industry. However, there are many industries that investors can invest in within the country. The first is the tourism industry. Saudi Arabia receives millions of tourists every year as Muslims make the pilgrim to Mecca. These pilgrims are a ready market for various hospitality services and products that can be offered. The country has also become a tourist destination due to the sand dunes and great architecture that is evident across some of the major cities. The high temperatures and hot weather also makes it a favorite destination for people from countries where temperatures are low especially during the winters.