Reflection
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20181113235433bus_189_prof_khavul_alliances_and_mergers (1) (1)
20181113235435bus_189_profession_khavul_corporate_strategy_post (1) (1)
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The approval of the $69 billion mergers between Aetna and CVS health is a strategic alliance designed to strengthen the competitive position of the joint venture in the market. With the growing uncertainty in the pharmaceutical industry, the strategic alliance will enable the companies to enter new markets through the provision of both pharmaceutical products and insurance services and gain a hedge against uncertainty. Even though both companies are impressively large in terms of their annual revenue and consumers served, this is a strategic initiative that will augment their competitive position in the market particularly with the projection of stiff competition from companies such as Amazon whose activities in the pharmacy business that has already shaken up the sector.
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