Reflection HW Assignment
- Submit 2 paragraphs of reflection on what you have learned from each case study
- The goal of this assignment is to give you an opportunity to reflect on how the learnings in the case study apply to either the course lecture and/or a situation described in the case study.
- You are required to provide your reflections on a weekly basis after completing each of the case study assigned
Solution Preview
This is a case study about Accor; a leading worldwide hotel operator consisting of 14 hospitality brands around the world including Novotel and Sofitel. This case study shades light on branding strategies of Accor and how the company utilized digital marketing to create customer loyalty and increase their economic base.
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