Research Paper
Goal: Conduct/construct an experiential case study of a leadership issue/problem/challenge from your current or past organization that utilizes the Kouzes and Posner Five Practices of Exemplary Leadership Model. The five practices include Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart, with these practices serving as key level headings in a written project paper.
Instructions: The assignment threads the Kouzes and Posner model and other relevant literature to develop/conduct an experiential case study of a leadership issue/problem/challenge from a past or current organization. In other words, prepare a comprehensive work that uses material such as the five practices from Kouzes and Posner to examine a leadership issue/problem/challenge in your organization. Your forum and assignment work will provide excellent background material for a deeper investigative look using the model from the assigned readings and lessons; however, do not include these assignments in your paper. Your paper should focus on just one general topic that is viewed from the various elements of the model. Other than using the Kouzes and Posner practices as sections in your paper, there is no other set structure (except for the APA elements mentioned above).
Submission Instructions: The assignment should at a minimum contain 2500-3000 words (about 10 pages in the main body) and be a properly formatted APA paper (including a title page and references page, but no abstract). The paper must have at least eight scholarly sources. Write your paper in the third person, even though you are writing about an organization that you are familiar with. To do this, write from the perspective of a scholar who observes and researches about the case. Therefore, the first person should be avoided.
Upload your paper (.doc) in the assignment section for grading. This assignment uses Turnitin for originality verification. A recommended font is 12pt Times New Roman. Plus, part of the evaluation of this paper involves your acquisition of the essentials of the APA style format.
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Zappos Company Leadership Case Study
Zappos Company is the world’s Leading E-commerce shoe retailer in the world. Though the CEO Tony Hsieh is a very young entrepreneur, he has portrayed exemplary leadership by emphasizing the need for excellent customer service. The company believes that the customer is valuable and therefore their mission is to deliver wow. Surprisingly, the company does not do advertising on social media. Instead, they use customer service as their advertising tool which seems to have borne fruits.
(3,062 words)