Research paper

Topic: Human Resource Management – Attracting and Retaining the Best Employees
Key Points:
Discuss the objectives, the process, and the scope of marketing.
Identify the role of the customer in marketing.
Explain each element of marketing strategy.
Describe the consumer and business decision-making process.
Discuss the key elements of marketing research.
Explain the roles of social responsibility and technology in marketing.

20171120043152attracting_and_retaining_the_best_employees

20171120043153research_paper_guide

Solution Preview

In a competitive environment, there is need to attract the best employees as well as ensure they are retained in the organization. The best employees will be the employees who are not only skillful but will help market the company to the customers. Marketing has been used as an approach by the human resource management (HRM).The approach has been beneficial since the best employees get the same treatment from their employers as the same treatment the consumers will get from them.

(4,006 words)