Responding to the first discussion

This second discussion board asks you to consider the diffeences between the two traditional ways that business leaders thought about the futures of their companies:

* The Industrial/Organization model that treated the future of organizations as dependant upon the environmental factors that influenced all the companies i an industry equally, and

* The Resource-Based View of the Firm that treated the future prospects of a company on the resources that it may bring to bear going forward.

What assumptions does each model make? Are these assumptions justified?

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