Restaurant Logo Remix
- Scenario: You work for a marketing organization that has taken on a new client. The new client is a holding company for numerous chain restaurant brands. This client has recently decided to consolidate three of its similar existing offerings into one brand to create efficiencies. It wants to take the things that three restaurants do best and combine them into one brand.
The client wants to apply the same approach to its visual communications for the brand. Your task is to distinguish the most effective visual elements of the existing restaurants’ logo graphics and suggest how they might be able to be remixed into a new logo.
Remember, this is NOT about which restaurants you like best. This is about dissecting the logo graphics for the restaurants based on what you learned in this module.
Assessment Instructions:- Choose three (3) chain restaurant logos from the United States and download their logos from the web. The restaurants must be the same type of cuisine (e.g., American, Italian, Mexican, Thai, Chinese, etc.).The restaurants may be regional or national chains.Download the logo graphics. Insert the three (3) restaurant logo graphics into a Microsoft Word document. Compare and contrast these logos addressing the following: Logo symbols/symbolism Depending on your chosen restaurants, you may need to briefly research their history to understand the symbolism in their logos. Logo color scheme You may need to consider the competition to understand why a certain restaurant uses certain colors. Logo font style What kind of messaging does the font style communicate? How can you tell?Your final report should be 2–3 pages in length and follow proper APA writing guidelines. It must include research from three (3) or more sources with proper APA formatting for reference and in-text citations.
Assessment Requirements/Submission Requirement:Submit a Microsoft Word document.
Readings
(Activity Time: 10 Hours)
Special Note: These readings are selected because they complement the lesson content in this module. You may find these readings exceedingly helpful when working on your assignment and discussion forum.
A quick read eBook filled with lots of full-page images, it contains brief but thought-provoking explanations and questions about the visuals that we see every day and some that we don’t. Intuition is a good place to start, but it’s not where we should stop.
- Hall, S. (2012). This means this, this means that : A user’s guide to semiotics (2nd ed.). Laurence King. https://ebookcentral.proquest.com/lib/ras/reader.action?docID=1876119&ppg=73
This research study examines the correlation between creativity, intelligence, and divergent thinking. Creative self-efficacy (the awareness of one’s ability to produce creative work) plays a major role.
- Kharkhurin, A. V. (2017). Does the eye of the beholder construct beauty? Contributions of self-efficacy factors to divergent thinking traits. Creativity Research Journal, 29(4), 370–376. https://doi.org/10.1080/10400419.2017.1376493
This research study examines the effectiveness of using symbols to gather feedback from individuals who struggle with conventional literacy. Page 7 of the study is especially interesting, showing how symbols were modified to communicate more clearly.
- Batorowicz, B., King, G., Vane, F., Pinto, M., & Raghavendra, P. (2017). Exploring validation of a graphic symbol questionnaire to measure participation experiences of youth in activity settings. AAC: Augmentative & Alternative Communication, 33(2), 97–109. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=rzh&AN=122640760&site=ehost-live&scope=site&custid=s9076023
Targets, target practice, and Target: they’re all part of our written, verbal, and visual language. Brands and advertisers have been keen on this, capitalizing on our society’s desire to hit the mark. This article takes an in-depth look at the indelible impact that weaponry has had on how we communicate with each other.
- Bulls-eye!: A meditation on targets. (2016). In R. Houze, New mythologies in design and culture : Reading signs and symbols in the visual landscape. Bloomsbury Academic. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=nlebk&AN=1194121&site=eds-live&custid=s9076023&ebv=EB&ppid=pp_51
Emojis aren’t just accents on language; they’re a language all their own. And, like any language, its symbols take on new meanings over time. Tea, for example, is now slang for gossip, and a fist in the air means different things in different contexts.
- Stokel-Walker, C. (2021). Emoji meanings may morph as time goes by. New Scientist, 250(3335), 15. https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,shib&db=iih&AN=150482325&site=eds-live&custid=s9076023
Emoji can add fun and clarity to any text message thread, but different platforms render emoji differently. Those subtle changes can lead to differences in emotional interpretation—an unfortunate reality of the graphics that were intended to make messaging clearer.
- Franco, C. L., & Fugate Jennifer, M. B. (2020). Emoji face renderings: Exploring the role emoji platform differences have on emotional interpretation. Journal of Nonverbal Behavior, 44(2), 301-328. https://www.proquest.com/scholarly-journals/emoji-face-renderings-exploring-role-platform/docview/2396580489/se-2?accountid=40836
Answer preview for Restaurant Logo Remix
APA
642 Words