Marketing management case study
Questions for Consideration
1. RH’s CEO believes that the Internet is limited in its ability to facilitate differentiation among
retailers. Do you agree? Which retailers do a particularly effective job at presenting their products
through their websites?
2. Does the RH strategy work only for high-end/prestige products or are there elements of its
approach that would be appropriate for retailers at all price levels? Choose one of your favorite
retailers and discuss how that company could best apply the approach that RH is using.
3. Is it environmentally responsible for RH to produce and distribute such large paper catalogs? Are there ways it could mitigate the environmental impact of this program? How could it best deal
with the likely negative reaction from “green” customers?
4. What are some other novel ways that retailers could define the role of their brick-and-mortar stores to optimize their effectiveness in contributing to increasing firm revenues and profits?
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APA
355 words