Sales and Marketing Plan

Sales and Marketing Plan

Resource: The Analytic Hospitality Executive, Ch. 7

Read the Case Study: Meetings and Events Revenue Management, Kate Keisling, Ideas -A SAS Company in The Analytic Hospitality Executive, Ch. 7 (page 215).

You are the Sales Director at a 1,000-room hotel in Denver, Colorado.

Write a 700- to 1,050-word sales and marketing plan to maximize profits for a three-day conference with 800 attendees.

Describe how the sales team works with other departments in the hotel to plan the event
Define the metrics that are important to the sales team
Define the metrics that are important to the marketing team
Develop a sales and marketing budget for the event that includes revenue streams and

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Solution Preview

Collaboration between the Sales Team and Other Departments in Planning the Event

In a business, collaboration among departments is vital for the business to realise its primary goals. All departments in hotel industry work towards a common goal. The implication here is that the departments are interdependent meaning that one depends on the other, that is, the sales and marketing departments needs all the departments to function.

(1,053 words)