SAMPLING AND COLLECTING QUANTITATIVE AND QUALITATIVE DATA
It is often not possible or practical to study an entire population, so researchers draw samples from which they make inferences about a population of interest. In quantitative research, where generalization to a population is typically valued, a researcher’s ability to make such inferences is only as good as the sampling strategy she or he uses to obtain the sample. Once an appropriate sample has been obtained, data collection should involve valid and reliable measures to ensure confidence in the results, as well as the ability to generalize the research outcomes. Although generalization is typically not a goal in qualitative research, sampling is just as important in qualitative and mixed methods research, as is obtaining reliable and valid results. Indeed, for quantitative, qualitative, and mixed methods research, sampling strategies and accurate data collection methods are critical aspects of the research process.
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