sarfaricom case

1. Write a brief summary about the company (location, size, number of employees, products/services, industry, how many years in business)

2. SWOT Analysis

A. List and explain the “barriers” and “opportunities” in the external environment (general and industry environments)

B. List and explain the strengths and weaknesses of the company

3. What is the competitive advantage of the company?

4. How does the national culture play a role in the company’s strategy?

5. What are the main strategies the company pursues? Explain.

6. Discuss what types of entrepreneurial pursuits, innovation, and strategic attempts the company applies to minimize threats and explore opportunities.

Solution Preview

Write a summary of the company (location, size, number of employees, products/services, industry, and how many years in business)Safaricom is a public limited company founded in the year 1993 the base is in Nairobi the capital city of Kenya. The company is owned partly by the Kenyan government, Vodafone and individual shareholders. The company sells its products through retailers and authorized dealers. The company provides telecommunication services in Kenya and enjoy an almost monopolization of the Kenyan market.

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