Search Engine Plan
You are hired! For your final project, you will take the role of a consultant who has been hired to help a brand with their digital presence. Specifically, the
company is interested in search engine optimization (SEO) of their website and in learning more about search engine marketing (SEM) and would like for you to
make recommendations about a Google AdWords campaign as well as techniques to improve organic traffic to their website.
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APA Format, 935 words