See instructions,

please at least 2 pages and at least 2 rescources APA style

1. Identify the major competitors in the blue jeans market.
2. Who has the leading market share, whose shares have declined?
3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?

Assignment requires 2 – 3 pages responding to the above questions including an introduction and conclusion.
Also add a title and references page in APA format.

For potential full credit, make use of marketing concepts from the readings and other sources, Papers must have at least two (2) references of credible marketing theory, one from the text book.

Solution Preview

Blue Jeans Assignment

Among the Competitors of Levis include Diesel, Tommy Hilfiger, Lee, Wrangler, Gap jeans, and Calvin Klein. Lee company depicts an excellent fit for hefty persons, likewise, it was the first arrival for women and men. The company had been identified as the top prodder of jeans globally.

(715 words)