SIG company analysis report

You are tasked by the board of SIG plc with identifying two strategic options for the business and then justifying the selection of the most appropriate option that should be pursued at the current time. The assessment is divided into two parts:

Part (a)

With reference to appropriate models and theory, identify two potential different corporate strategic directions and related methods that might be open to Sheffield Insulation Group (SIG) at the current time.

Part (b)

Apply the SAFe criteria to evaluate both directions and recommend one viable future strategy for the organisation.

(There are many specific requirements, are in the annex, please refer to the attachment requirements.)

The number of words required to reach 2000, some studies need a list or map (or PDF)

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Introduction

SIG is a leader in the distribution of specialist building products in European countries mainly the UK where it is based, Germany, France, and Poland. The group is the leading supplier of the European insulation products market both domestic and industrial (Sigplc.com, n.d.). In the UK and Ireland, it is the leader in supplying specialist roofing products. Across Europe, it is a lead supplier of all interior fittings of buildings. Combined, the UK, Germany, and France contribute 84% of the company’s revenues.

(2,694 words)