so what? who cares
In this chapter they discuss the importance of clarifying for your readers that what you’re saying is important. They differentiate between the two techniques above, both of which are valuable. The first question really concerns how your argument relates to the bigger picture–how does it line up with things the audience already considers important. The second explores who would be the primary audience for the piece, and why it should matter to them.
The book also rightly argues that answering these questions well means that you’ve created a successful hook for your paper that will cause the audience to take more notice.
What questions do you have about the lesson or the class today?
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So What/Who Cares
A well-structured article often helps the audience relate appropriately to the content provided, which in turn improves the authors’ ability to appeal to the audience. According to Graff and Birkenstein, all writers ought to answer the questions “so what” and “who cares” upfront in their articles (93). However, it remains clear that the answers to these questions primarily intend to gain the audience’ attention towards the material, and there have been other articles that did not necessarily answer the two questions but effectively gained the audience’ attention.