Social Commerce and Electronic Commerce
Write an analysis of the social media site Pinterest and its influence on e-commerce and social change. In your assessment, be sure to address the following:
- What long-term strategies might Pinterest leaders consider to maintain the site’s presence and expand their potential partnerships?
- How might the integration with other social media or e-commerce (e.g., Etsy, Facebook) add value to Pinterest?
- In what ways is Pinterest influencing social change?
Be sure to support your work with a minimum of two specific citations
Solution Preview
Long-Term Strategies to Maintain Pinterest’s Presence
Being a technology company, unlike every company in the industry, Pinterest can decide to be unique to inspire its users to go offline to do things they love instead of wanting them to stay online (Turban et al. 2017). Moreover, in the same quest of being unique, Pinterest should continue specializing in images as well as timeless content since the entire industry continues being focused on being text-based and time sensitive. The platform should also stimulate businesses to market using Pinterest since this will also be marketing for Pinterest.
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