Which sociocultural factors have informed McDonald’s global expansion?
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
Assignment Question(s):
Which sociocultural factors have informed McDonald’s global expansion? Explain.
Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world.
Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html)to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/)
Guidelines for the assignment:
Times New Roman (size 12, double-spaced)
Ensure that you follow the APA style in your project and references.
The answer to each question must not be less than 100 words
Plagiarism is forbidden
Case study with attachments
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