Design Dox’s Assignment 2
| Style | APA |
| Number of words | 1613 |
| Number of sources | 3 |
| Spacing | Double |
| PowerPoint slides | 0 |
Question
1. Provide a brief description of your approved company and the product you are planning to introduce as part of your marketing strategy plan.
Company: DesignDox Inc.
2. State who you think your major competitor is and what type of products they have on the market.
DesignDox’s two major competitors are Adobe InDesign and Microsoft Word.
3. Provide a few sentences about the importance and reason for SWOT analyses and why you are conducting this one.
SWOT analysis is imperative to all organizations of any size, as it aids in decision making and has the potential to lower the risks associated with marketing strategy management (Peter & Donnelly, 2019). Additionally, the purpose of our SWOT analysis is to ensure that new solutions to problems are explored, barriers to success are identified, the best course of action is decided, and to reveal any possibilities and(or) limitations (365 Careers, 2017; Project Management, 2019). This will ensure that we conduct the most effective marketing campaign.
4. In a table format, state your company’s strengths, weaknesses, and the outside elements that you see as your opportunities and threats. There are many templates online that you can use for this or create your own.
See tables below.
5. Each section should have at least five elements. Prioritize them by listing the most important element first and the least important last.
See tables below.
1. List any resource you used at the end of your SWOT. Cite any source you use within the body of your discussion. Always use APA format.
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