Strategic Alternatives and Strategic Array

The company is Sears.

Read question carefully.

You have now examined many of the key issues in strategic positioning. Suggest five alternative strategies the firm could pursue. These can be either alternatives to its current guiding policy, or alternative ways of pursuing its guiding policy.

At this point you are not required to indicate whether you think these would be improvements over the current policy.

Write on each of the possible alternative strategies.

we said a good strategy consists of a diagnosis of the competitive challenge, a guiding policy, and a set of coherent actions to implement the guiding policy. Given the firm’s guiding policy, alternative policy you propose, list at least six actions you think the firm should implementing.

The guiding policy and actions you list at this point in the firm are reflecting your current thinking.

Solution Preview

Sears Guiding Policy
Sears organization’s purpose of offering quality services and goods to its customers to strengthen the relationship. Alternative strategies in the Sears organization are based on goal development and different ways of achieving profit in the organization.

(825 words)