Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Assignment Steps
Resources: Strategic Planning Outline and Week 2 textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project this week.
Choose an existing business and develop a new product or service for a new division you will be in charge of. Note, this must be an existing business and cannot be your own business, if you are a business owner. Also, the organization can not be the company Google .
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division’s vision, mission, and values, and determine your business model for this new division.
Include the following:
Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
Describe how the division addresses customer needs and achieves competitive advantage.
Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
Explain how the vision, mission, and value of the new division align with the company’s mission and vision.
Summarize how the vision, mission, and values guide the division’s strategic direction.
Define your guiding principles and values for your division, including consideration of culture, social responsibility, and ethics, as potential values.
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines.
Solution Preview
Nike as an organization is known for manufacturing and selling sports products such as apparels and equipment. This company is a well-established corporation with a worldwide recognized brand that involves a swoosh. Nike is a niche organization basing itself in sports and has provided a lot of sportswear including footwear and athlete uniforms. It has also been known to sponsor well-known athletes such as Michael Jordan. Apart from apparel, Nike has also ventured into sports equipment such as cleats, balls, and baselayers for sports such as ice hockey, soccer and tennis.
(1,579 words)