Briefly describe the scope and objectives of your assignment.
indings should be presented in a report of 2,000 words (+/-10%).
Using the organisation chosen (ebay) for Assessment 1 (assessment 1 is attached, powerpoint with notes), students are to apply their learnings from the capstone topics and apply them to the organisation by undertaking additional research. Again, assuming the role of an organisational consultant, students are to write a report that clearly articulates the organisation’s strategy and business model and outlines a detailed approach to Competition Strategy (Week 3, Slides attached), how the chosen organisation’s performance is/can be measured against their strategies (Week 4, Slides attached). Students will also be required to prepare a balanced scorecard for their chosen organisation (Week 7, Slides attached). Attention should be paid to the use of secondary research and insights (Week 8, Slides attached).
Areas covered should include:
. An executive summary.
Clearly state the strategy problem as discussed in Week 1 (Slides Attached). Briefly outline the source of competitive advantage; and if the company is achieving its mission in your opinion. Essentially ask, is the company capable of achieving its vision?
• An introduction that summarises the purpose of the report.
Briefly describe the scope and objectives of your assignment. Write it as you would for any professional report.
• A summary of the organisation’s strategy.
Briefly summarize the strategy problem as a recap from your Assessment 1. Define if the company actually has a competitive advantage based on superior profitability. You could discuss the competition rivalry as it impacts profitability.
• A specific outline of the Organisation’s approach to competition strategy, performance measurement and balanced scorecard.
A significant part of your discussion is the approach. You could discuss the company’s key capability that makes if difficult for competitor entry and product substitution (Week 3); the company’s resources from financial stability/profits, business model and internal performance (Week 4, Week 5, Week 7); and how you would research (e.g. collect evidence/data) the company’s economic sustainability (Week 8).
• A summary of recommendations that identify areas of focus and opportunity to enhance the organisation’s performance in the future.
Be specific with recommendations that would solve the strategy problem, given the opportunities and constraints (capabilities and resources) that you identify in your Approach. There is no predefined number of recommendations. Be sure they address strategy and business growth, not just operational improvements.
• A conclusion.
Summarize your evidence (from your Approach) as it relates directly to your strategy problem and competitive advantage. Emphasize what you think are the most important points you want the reader to remember from your discussion.
• References.
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APA
2,556 words