Strategy for Levendary Expansion in China

Strategy for Levendary Expansion in China

Mia Foster has hired you as a consultant to resolve the three issues she is facing (see bottom of page nine): What strategy should Levendary adopt to drive its expansion in China? Who should have responsibility to make and implement those decisions? And what changes, if any, should be made in the roles, responsibilities, and relationships that linked China’s management team to the home office? Please advise Mia Foster.

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Levendary café brand which began as a restaurant with small soup, sandwich and salad commodities is public traded is currently expanding into China. However, it has faced numerous issues of which this essay provides the strategy…