SWOT Analysis and NPV

SWOT Analysis and NPV

Primary Task Response: Respond to the following scenario. Be substantive and clear, and use research to reinforce your ideas.

400-600 words with at least 2 references in APA format w/ in text citations.

Scenario:

Now is the time to make a decision about relocating the manufacturing operation to the United States is fast-approaching. AutoEdge, like most companies, uses a strengths, weaknesses, opportunities, and threat (SWOT) analysis to facilitate its decision making.

You have just completed your first monthly activity report for the board when Lester calls.

“Hi,” you say. “I just finished my monthly report for the board. I’ll e-mail it to you when we get done talking.”

“Sounds good,” he says. “I’m calling because we need your expertise again for another facet of our investigation into the manufacturing operation. This time, I want you to conduct a detailed SWOT analysis for AutoEdge, and provide a brief summary of your analysis.”

“I was expecting this,” you say. “Some of the research I’ve done over the past 4 weeks will be useful as I put this analysis together for you.”

“Yes, I thought you were in a good position to do this work,” he says. “Your analysis may be different from other people who have been at the company longer, but your fresh perspective on the components will be helpful in moving the debate forward.”

“That’s a good point,” you say. “I’ll keep that in mind as I go through the information.”

Course Scenario & Last weeks assignment attached for reference. 🙂

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Solution Preview

SWOT Analysis for Auto Edge Company

            Auto Edge is a company with an aim of ensuring its brand’s success and making a profit (Baumers et al. 2016). For this reason, it has to undertake all actions that give it some competitive advantages in the market, especially in the United States where it is relocating. SWOT analysis is one of the best tools which a company uses to analyze both its internal and external environment. This enables a company to be able to place itself into the positive aspects and exploit them.

Strengths of Auto Edge

            One of its strength is that it offers high-quality parts. Currently, it is said to be a market leader when it comes to issues of motor vehicle spare parts. This implies that, it has the capabilities of giving consumers what they want hence giving it the competitive advantage as

(712 words)

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