Tata Motors
1. What are some of the features of the Indian market that make it an attractive domestic market to Tata Motors? 2. Prepare a SWOT analysis for Tata. 3. What does a five forces model look like for Tata in the global automotive market? 4. What are the key success factors for a global automobile major? 5. As mentioned in the case, the international success strategies for Tata were “to consolidate position in the domestic market and expand international footprint through development of new products by leveraging in house capabilities, acquisitions, and strategic collaborations to gain complementary capabilities.” Did Tata achieve these goals? Please elaborate your answers with examples from the case. 6. Ravi Kanth said that international success will take place through focused positioning and marketing in selected countries. Do you agree with his viewpoint?
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