The impact of TV watching on E-commerce

For this assignment, first read this Wharton School article (and watch the accompanying video): To Buy or Not to Buy: How Increased TV Watching Impacts E-commercehttp://knowledge.wharton.upenn.edu/article/how-tv-…
Analyze what you read and watched. How have TV viewership and shopping habits changed? Is traditional cable (and advertising on cable) a thing of the past? How have internet streaming companies such as Netflix, Hulu, and Amazon Prime marketed themselves to succeed in this changing environment? Is internet streaming the future?

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Solution Preview

Based on my findings on the impact of TV watching on E-commerce I found out that TV viewership and shopping habits have changed in the sense that most of the people have turned to using the internet for television-related content. The number of online TV streaming services has risen tremendously as the old viewership tends to reduce a lot. We also find out that many people have cut watching TV .

(899 words)