The Value of a Spokesperson
Please complete the following steps for your discussion post and response.
Designating a spokesperson for a public health crisis is a critical step in controlling the messaging that goes out to the public and the media. A person’s position should not be the only factor in choosing a spokesperson. Their public communication skills, demeanor, trustworthiness and availability all matter for the critical role of spokesperson. A spokesperson should also have an understanding of scientific and medical complexities, along with best practices for crisis communication. Most importantly, a spokesperson must be able to deliver informative, accurate messages without provoking fright or alarm.
Answer the following questions:
- In your own words, why is choosing the right spokesperson important?
- Contrast the pros and cons to having a spokesperson to represent an organization during a crisis or emergency.
- If you were looking to hire a spokesperson to represent your organization’s infection prevention plan during the COVID-19 pandemic, what characteristics would you be looking for in this individual? Describe your rationale.
Please be sure to validate your opinions and ideas with citations and references in APA format.
Answer Preview for The Value of a Spokesperson
APA
300 Words