Theory of Consumer Choice and Frontiers of Microeconomics

Exposes students to subjects that are intended to whet their appetites for further study in economics. Students will use the theory of consumer choice and the impact of the concepts of asymmetric information, political economy, and behavior economics, to describe how consumers make economic decisions.

Assignment Steps

Scenario: You have been asked to assist your organization’s marketing department to better understand how consumers make economic decisions.

Write a 1,050-word analysis including the following:

The impact the theory of consumer choice has on:
- Demand curves
- Higher wages
- Higher interest rates
The role asymmetric information has in many economic transactions.
The Condorcet Paradox and Arrow’s Impossibility Theorem in the political economy.
People are not rational in behavior economics.

Cite a minimum of three peer-reviewed sources not including your textbook.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Solution Preview

The theory of consumer choice is a hypothesis relating to consumer preferences. According to this theory, consumers purchase goods that give them satisfaction while constraining themselves within their budget…

(1157 Words)