Thinking Strategically

800 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Part 1 (post this response in the main U2 DB thread “Unit 2 Discussion Board”)

In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent changes with the fast-food giant toward improved business results. Read this article on these changes, and conduct a brief SWOTT analysis based on these new changes that includes the following:

Strengths: The internal and external characteristics of a company that are stronger than its competitors
Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
Trends: The internal and external patterns in the organization, market, or industry

Solution Preview

The new strategies applied by Mc Donald’s new CEO Steve Easterbrook are well thought of and reasonable enough to lure and attract customers into Mc Donald’s thus putting Mc Donald back at its financial highs.
These strategies are:
More Menu Simplification.
The growth of Mc Donald’s menu over time from 84 items to 121 items has caused slow customer service and thus decreasing sales,

(961 words)