peer response
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| Number of words | 347 |
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Please respond to the two peers listed below:
Product and Service Design
This week’s course materials present examples of how integrating product and service design into your pursuit of operational excellence can be an effective strategy to increase your organization’s competitive advantage. Support your response to the prompts below with specific references to this week’s course materials.
Identify two articles or videos from this week’s materials that you found to be most useful. What were your takeaways from these? Why?
Select any product or service that you are familiar with, either as a provider or as a consumer. Describe how effective its design is in meeting customer needs.
1. Jack Hoppes
RE: Week 9 Discussion
COLLAPSE
Good Evening All,
The two items from this week’s materials that I chose are the video “How To Solve Problems Like A Designer,” and the HBR article “Why Design thinking works.”
I believe that the key takeaway from the video is to not overthink a problem. Meaning that just because a problem or issue is more complex than a product doesn’t mean that the same process can’t provide solutions (1). Whether one is improving upon a product or improving an experience, the concept remains the same.
The article points out that a structured design-process helps foster good workflow and promotes good communication (2). A good structure will also reduce variables where you don’t want them while promoting where you do. Such as in any brainstorming process or innovation workshop. As experience has proven, people don’t like change. The article claims that where there is structure, there is less room to fight it because they’re not thinking about it as much. I’m reminded of when my organization is about to make a change, no matter how great or small. The subsection of this article is titled ‘The Beauty of Structure,’ in which I hear the echo of our owner when he speaks of the change and the process and says, “It’s going to be a beautiful thing.”
A well-designed service that I am familiar with is the Milwaukee service Tool Repair support that they offer. Anyone who owns, or whose company owns Milwaukee tools should be aware of this. If your tool is broken, particularly if it is within warranty, this is the easiest process to get it taken care of. You just go to the website, select eService under services, type in the model number and serial number, describe the problem, and then submit. You are provided with a shipping label. Box the tool up and ship it. Usually, within ten business days, the tool is either sent back repaired or replaced. Easy enough. The more streamlined the better. This is important to me because I am very busy every day. However, taking care of fleet tools is a part of how I support the field technicians. The simpler the process to take care of this detail leaves more time for me to cater to outside customers and keep the stream of orders and deliveries flowing smoothly.
– Chip
References
(1) Christophe Haubursin and Gina Barton. 2017. How To Solve Problems Like A Designer. https://youtu.be/wOrmr5kT-48
(2) Jeanne Liedtka. 2018. Why Design Thinking Works. https://services.hbsp.harvard.edu/lti/links/conten…
2.Christina McCumber
RE: Week 9 Discussion
COLLAPSE
Professor & Classmates-
This week’s course materials present examples of how integrating product and service design into your pursuit of operational excellence can be an effective strategy to increase your organization’s competitive advantage. Support your response to the prompts below with specific references to this week’s course materials.
Identify two articles or videos from this week’s materials that you found to be most useful. What were your takeaways from these? Why?
External benchmarking is a great way to learn from what others have done to improve their business, in turn, this will allow for you to work smarter not harder by bringing in some of these practices without reinventing the wheel. (JWI550, 1) This can be done by studying customers, suppliers, and competitors as well as outside sources that have nothing to do with your industry. We have to look at ways to make a disruptive technology leap work for different applications to meet the needs and cost points of developing markets. (Winter, 2) We can bring these disruptive technologies and introduce in the established markets at a different price point.
Because of this reverse of thinking, I found that both Philip Knisely and Amos Winter’s video on this subject very valuable for our current situation at SAF-HOLLAND. We need some real leaps in innovation for the heavy-duty trucking market. This is not far out of reach as many leaps have already been done in the general car and truck market. Since we are a global company, we do keep our eye on the emerging markets. With the current technology and the price points for this equipment, it puts this equipment out of reach for most businesses in these areas. This allows for smaller company’s to fill the need with inferior products. We need to change the way we do business or be left behind.
Select any product or service that you are familiar with, either as a provider or as a consumer. Describe how effective its design is in meeting customer needs.
One product that I can think of that took this product leap was the InstaPot. This was a disruptive technology for its time. It took the pressure cooker and advanced it to fit the needs of the current customers’ needs, which were: (Kim, 3)
Easy to use
Easy to clean
Helps prepare food in less time
It did all of this at a price point that many could afford. Now there is almost a cult following for the product with InstaPot recipe groups and videos.
This type of reverse engineering might not be the most appealing to some, but technologies and strategies change and some companies have already been down this road that we can learn from and adapt. (JWI550, 1)
Chris
Reference:
JWI550. N.d. Week 9. EOP: Philip Knisely – Outside Innovation
Winter, Amos & Scolnik, Tish. Nov. 5, 2014. YouTube. Tedx Talks. Engineering Reverse Innovations. https://www.youtube.com/watch?v=48oiapTn3K0
Kim, Chan and Mauborgne, Renée. Sept. 2017. Blue Ocean Shift : Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth
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