Visual Communication

Visual Communication

Advertisers, designers, artists, social media managers, and brand managers’ careers are focused on creating engaging content that resonates with target audiences. That content often takes the form of advertisements, whether print, digital, video, or radio. As hard as they try, though, they don’t always hit the mark. Sometimes they produce great work, but the brand itself falters in delivering good products or services. Sometimes the company produces excellent offerings, but the advertisements and branding fail to engage customers.

In this course, you’re learning about what makes visual communication in the media engaging or not. The best advertisements speak to customers because they make them feel seen and understood. With that in mind, find one advertisement online or in print that you find extremely appealing OR extremely un-appealing.

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