watch 50min documentary and answer some questions

Start with a page summary of the documentary (eg: What was the role of psychoanalysis in creating a consumer market. What changed in the 1920s? How was the advertising industry born? ). The second page should connect the film with concepts, hashtags, and historic events explored in lectures and in our weekly readings.

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Advertising Development

One of the primary principles used in marketing is that an advertiser should be in a position to make the consumer purchase a product that he or she did not even think he needed. Making successful sales in the insurance industry takes significant effort by the insurance agent to convince the potential consumer that he or she needs a particular insurance cover. However, the advertising sector was not always as manipulative as it is in the contemporary society. the development in using products to convince individual’s sub consciousness of the importance of certain purchases is a concept that developed in the early decades of the twentieth century, during the era of high levels of consumerism.

(576 words)