Watch the video and some research on the title zappo
I need you to watch video, and do some research on the title zappo to answer the questions on the attached file.
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Bowie State University
Department of Management Information Systems
BUIS 360 Video analysis assignment – 1
Fall Semester 2018
Zappo Video
After watching this video, conduct an online research on Zappo and then answer the following questions based on the information from the video and your research about Zappo:
- Based on the video and your online research on Zappo, describe in detail the company’s vision and mission. (10 points)
ANS:
Zappos mission statement focuses on delivering exceptional service to the customers through their experience at the Zappos stores. Ultimately, the statement guarantees exceptional service to clients at the store, and could be a motivational factor that could influence a consumer to choose Zappos over its competitors.
(401 words)