Week 6 Assignment

Psychology

Baby Boomers in Middle Adulthood

The largest segment of the U.S. population, the “baby boomers,” are moving into middle adulthood and, in some cases, even becoming grandparents. The advertising and marketing industries study this age cohort, and it has been increasing in visibility in primetime television, print ads, and in digital advertising, pop-ups, and internet solicitation.

Find at least 4 images or video clips of advertising or other popular media that illustrate this point. Use a caption for each piece of media to explain the advertisements mirror the specific physical and cognitive changes in development referred to in our readings and resources this week. Your captions should combine for a total of no fewer than 500 words.

Use at least 2 resources (other than the images or clips) to support the claims you are making. Cite these using APA formatting. Your references need to relate to concepts learned about middle adulthood and must be scholarly/academic in nature. Use of .com websites is not appropriate.

	Possible points	Student points
Your provided at least 4 images or clips with captions.	20
Your captions combined were at least 500 words long.	20
You demonstrated a clear understanding of the issues facing middle adults.	40
You supported your work with at least 2 appropriate references, cited in APA formatting	10
Your work was free of spelling and grammar errors.	10
	100

Solution Preview

Baby Boomers in the Middle Adulthood

Baby boomers represent people born between 1946 and 1964. In the nineties, baby boomers were more cautious about having children. Recently, baby boomers have changed. They now comprise the mainstream demographics of the US. Examples of boomers are President Clinton and W. Bush. They have moved into senior citizen age group. This discussion will explain how baby boomers have joined middle adulthood, to the extent of being grandparents.

The first image was retrieved from New York Times. Boomers are now noted due to their interest in voting. Baby boomers are enjoying a higher level of education than any other generation.

(596 words)