Week 6 Discussion

Week 6 Discussion

Review Question:

Students should respond to the following question:
What are the seven components of the marketing research project:
a) Briefly discuss each component and why it is important,
b) Compare the seven components with your completed (or soon to be complete) proposal – what components are missing? Why are they important?

Your submission should begin with a properly formatted title page.

Clearly state your reasons and support your answers.

Must use APA format.

Minimum of 800 words.

Must have in text citations and references.

Solution Preview

Discussion
Part 1
In any successful, marketing research project, several components must be included. These components ensure that the marketing department within an organization is best placed to understand the market, and this information can be used to develop strategies for the new market. The first component that needs to be included is identifying and defining the problem

(873 words)