Week 7 – Marketing Research Paper

Paper: Marketing Research in Two Fortune 100 companies

Requirements:
Students are to research two Fortune 100 companies and discuss their current marketing strategies. Topics of discussion include:
1. Identify the organizations Chief Marketing Officer
2. Summarize in 200 to 300 words the firms leading marketing strategies
3. Discuss the strengths and weaknesses of the stated strategy
4. Discuss changes you would propose as the CMO.

Solution Preview

It is apparent that for any Organization to enjoy a competitive edge in the market, a profound marketing strategy must be adopted. Ideally, marketing strategies are all the plans and approaches that different Organizations use for marketing their products and services. These strategies stipulate the methods to be used to reach out to the public with a motive of making them their customers.

(927 words)