Why We Buy a Product

Why We Buy a Product

Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P’s of Marketing and Marketing Strategy concepts.

Develop a 700- to 1,050-word response using the scenario above and answer the following questions:

  • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
  • How do marketers strategically plan to market these products to me?
  • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
  • How does this product get from the manufacturer to the place I can buy it?
  • What promotional activities compel me to buy this product?
  • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P’s of marketing?
  • What social, environmental, and regulatory forces must this product’s marketers overcome to get this product to the customer?

20190325022543w1__4_ps_of_marketing

 

Solution Preview

Why We Buy a Product

A feature of the product (Nike Athletic Shoes)

There are endless features which make Nike Athlete shoes to be a unique and different form of other shoes, some of these features are, the shoes are very flexible, the shows tend to provide excellent support because they have a herringbone pattern and a solid rubber which is adding more comfort and they support the users. They are durable and light weighted. Despite the shoes providing support, flexibility, and comfort, there are very light; when you buy them in athlete purposes, you will reap maximum benefit.

(887 words)

Open chat
Hello
Contact us here via WhatsApp