Write a 700- to 1,050-word pape

Write a 700- to 1,050-word pape

Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37.

Write a 700- to 1,050-word paper in which you discuss the key elements of Apple’s innovation strategy until 2014 and answer the following questions:

Discussion Question 1-21: Do you think Apple can continue to grow by developing breakthrough products that created new markets, as it did with the iPod, iPhone and iPad?
Discussion Question 1-22: How has Samsung’s global marketing strategy enabled it to compete so effectively against Apple?
Include data in your paper to support your analysis.
Cite at least three outside references in addition to your textbook.

Solution Preview

Discussion Question 1-21
Yes, I believe that the Apple industry will grow with the new products in the markets structures. The breakthrough of new products provides an opportunity for venturing or creating new markets to reach potential clients. The company will have a chance of expanding in the international and domestic markets as it did with products such as the iPad, iPhone, and iPod.

(927 words)