Writing Marketing Plan
I need help in writing my marketing plan, I attached the instruction on this project.
Marketing by Grewal and Levy is the text book I used.
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The Marketing Plan of Nike Inc
Executive Summary
Nike Inc is an American company, which operate across the globe. The firm engages in designing, manufacturing, and global marketing of apparel, accessories, equipment, and footwear. The entity’s headquarters are located in Beaverton, Oregon. Currently, it is the largest supplier apparel and athletic shoes across the world. Additionally, it is the one of the leading sports equipment manufacturers. These aspects have made it very important to the global economy as it employs over 44,000 workers globally. According to the 2017 financial reports, the company value is around $29.6 billion, thereby being one of the most valuable entities worldwide among the sports brands. It was established on January 25, 1964 by Phil Knight and Bill Bowerman. It was known as the Blue Ribbon Sports at the time it was found and became Nike Inc officially on May 30, 1971.
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