Written Assignment – Messages from an Ad

Choose one of the following successful ad campaigns:

“Impossible is Nothing” by Adidas
“Have It Your Way” by Burger King
“Melts in Your Mouth, Not in Your Hands” by M&M’s
“Finger-Lickin’ Good” by KFC
“Have a Break, Have a Kit Kat” by Kit Kat
“The Joy of Pepsi” by Pepsi
“M’m! M’m! Good!” by Campbell’s Soup
“Snap! Crackle! Pop!” by Rice Krispies
“Because You’re Worth It” by L’Oréal
“The Quicker Picker Upper” by Bounty

In a minimum of 2 pages, please do the following:

Summarize: Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
Analyze: Look at what the ad actually says. What is the message of the ad? What are they trying to convey? How do they appeal to the audience?
Describe: How does social media play into the intent and the actual message? How did social media play a role in spreading the message? Were there any specific social media platforms that were used more effectively than others?
What made it successful (or not successful)? Was the campaign well-received by the public? Did it achieve the goals it set out to achieve? What metrics were used to determine its success?
What ideas and opinions do you have about the product or brand after reviewing the ad? Did the ad change your opinion about the product or brand in any way? Did it create a stronger connection between you and the product or brand?
What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services? How did the brand utilize these platforms to effectively promote the campaign and interact with its audience?

Answer preview for Written Assignment – Messages from an Ad

APA

700 Words