What are the implications of mobile technology for marketing practices?

What are the implications of mobile technology for marketing practices?

Do the midterm research activity: From the mobile marketing material attached to this link, write a 1000-words document in APA format answering the following question: What are the implications of mobile technology for marketing practices?

Attached please find the material that you will need. Please be careful, this is a midterm work.

20190606122607midterm_materials

20190606122936value_of_mobile_v2_0

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Implications of Mobile Technology for Marketing Practices
In the recent past, there has been a lot of advancements in information technology through the mobile phone devices and technologies in the phones that we use today. A decade ago, it would be impossible to fathom the capabilities and technol0ogies that are currently present in our mobile phone devices. Such mobile technology is bound to have a monumental impact on various marketing practices that are observed by companies and consumers. These implications can either promote some of the marketing practices that exist or reduce their effectiveness towards targeting consumers within a given chosen market. As a result, it is imperative that marketers understand the implications that mobile technologies could have in the near future.

(1,078 words)