Deliverable Length: 300-600 words
Primary Discussion Response , Peer Responses are
Primary Task Response: Within the Discussion Board area, write 300-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and assigned readings. Identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.
Include in your assessment:
Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion)
Approach to growth in terms of market penetration, development and product development
How your strategy can be achieved through CapSim decisions
Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:
What did you learn from your classmate’s posting?
What additional questions do you have after reading the posting?
What clarification do you need regarding the posting?
What differences or similarities do you see between your posting and other classmates’ postings?
use this file please and thanks for the help.
Solution Preview
Jon L. Reyne
In reaction to this post, I support the argument that the four Ps in the marketing mix influence market dominance. They are the price, place, product and promotion. The argument that price setting of a product either attracts customers to the organization or make some customers to lose is similar to what I posted.
(288 words)