marketing for healthy literature review
700 words maximum Harvard style and references follow the word file for instructions
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Integrated Marketing Communication
Integrated marketing communication is a concept that was developed to improve the effectiveness of various communications that are made by a firm to members of the public. Such communication is aimed at clarifying certain pieces of information while at the same time creating awareness about some of the services and products that are being offered by the company. In the healthcare industry, marketing communication are seen to be critical towards the achievement and realization of healthcare outcomes.
(735 words)