News release
INSTRUCTIONS:
Park Ranger Public Relations has been hired by Homer Simpson to promote a new extreme sport known as “Iron Cross.” Simpson is CEO of a company called Radical Sports Unlimited. Your job is to develop public relations materials to support his initiative.
In Writing Project 1, we developed a blog post to begin raising awareness of Iron Cross. In Writing Project 2, we informed Traverse City, Michigan, opinion leaders that Simpson plans to stage the first race there.
Your task for Writing Project 3 is to develop a news release draft to introduce Iron Cross to the news media. From this point forward, we will assume that Traverse City leadership has approved staging the Iron Cross in their town.
We have not yet covered quotes, so for now you are doing everything but the quotes for this news release. (Looking ahead, Writing Project 4 will allow you to revise this draft, and you will be adding quotes to Writing Project 4.)
To succeed, your news release must reflect the format and style elements described in your textbook and discussed in class. Your release must explain who Simpson is and describe his company. It should include key details about the event and the location. Such details would be similar to those developed in your blog post and good-news letter.
Remember:
- The inverted pyramid.
- Who your target audience is.
- News voice.
Technical Requirements and Disclaimers:
- Leslie Knope, APR, is the contact person for this release.
- Use your section’s due date as the release date.
- DO NOT put your name on the release!
- Do NOT transmit the release! This assignment is based on a fictional situation.
- Prepare your post as a Microsoft Word-compatible file and attach it to the D2L dropbox.
- This assignment includes fictional information. “RadSportsUnltd” is a fictional Facebook page.“RadSports.com” is a fictional website.
20181029033938good_news_letter
Solution Preview
The Iron Cross Game
RSU stages the new Extreme Sport in Traverse City, Michigan
The advancement of extreme sports has seen Radical Sports Unlimited stage a unique sports event dubbed “iron cross” in the Traverse City, Michigan. The event is organized by Radical Sports Unlimited CEO Homer Simpson. The CEO for Radical Sports Unlimited is intrigued to stage the unique event that will bring nothing but joy and opportunities for the entire city. Being the executive officer for RSU, Simpson has managed to come up with contests that comprise of various categories of extreme sports. In the past, Simpson has staged other extreme sports events including skydiving competitions, snowmobile races, and mountain bike events.
(583 words)