Reading and Questions
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Wednesday August 1, Reading and Questions 11.00pm (2)
Want to Perfect Your Company’s Service_ Use Behavioral Science (1)
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Reading Questions
Pick two ofthe techniques described by Chase &Dasu and apply them to a NEW service situation. How might you improve a current consumer situation?
The techniques that can be used to enhance customers’ satisfaction for a new service situation is building commitment through choice and finishing strongly. For example, I a bank wants to introduce snacks to their customers on certain days of the week, it should allow the clients to choose when to have the snacks.
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