Globalization

This activity will enable you to:

Understand the process of globalization and its consequences for societies, cultures, groups, and individuals.

Read the following from Lechner and Boli (Eds.), (2015). The Globalization Reader (5th ed.)

Introduction to Part VIII
Chapter 46: Cultural Imperialism
Chapter 47: Mapping Global Media Flow and Contra-Flow
Chapter 50: Bollywood versus Hollywood: Battle of the Dream Factories
Chapter 51: Why Hollywood Rules the World, and Whether We Should Care

This writing assignment asks you to synthesize what you have learned in this module about the global culture industry and its relationship to the larger process of globalization. In a 500-word essay (not including your cover page) discuss the ways in which media globalization contributes to both homogenization and diversity in the countries of the world. Use examples from at least two countries, of which at least one should be from the South (not Japan, Australia, Canada, the US or any country in Western Europe) Be sure to include a thesis statement and supporting arguments.

Your essay should demonstrate a strong understanding of assigned reading materials for the module. The paper, not including the cover page, should be double spaced in 12–point font. You must submit it by 11:59 PM ET on the Sunday at the end of Module 5.

Solution Preview

How Media Globalization Contributes to both Homogenization and Diversity

Introduction

The globalization of the media has been driven by various factors, which include the proliferation of the cable and satellite television and the growing communication on online platforms. These factors have made it possible for a person living in New Zealand to follow a television show produced and aired in Mexico or India. Consequently, media houses, both public and private are focused on creating new consumers across the globe by venturing into nations. These aspects have led to nationality losing significance in the modern-day market-oriented media ecology where the producers view their target audience as consumers rather than citizens.

(650 words)